{"id":1189,"date":"2014-05-07T13:54:01","date_gmt":"2014-05-07T13:54:01","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=1189"},"modified":"2014-05-14T08:11:12","modified_gmt":"2014-05-14T08:11:12","slug":"pourquoi-creer-un-fichier-clients","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/pourquoi-creer-un-fichier-clients\/","title":{"rendered":"Pourquoi disposer d’un fichier clients ? <\/span>"},"content":{"rendered":"

Pour commencer, il est primordial de rappeler une \u00e9vidence\u00a0: les clients sont au c\u0153ur de votre r\u00e9ussite<\/b>.<\/b><\/p>\n

Dans le contexte actuel de concurrence accrue et de surdisponibilit\u00e9 de l\u2019information, il est indispensable pour toute entreprise de constituer un fichier clients<\/b> et de s\u2019en servir \u00e0 bon escient.<\/p>\n

Un consommateur satisfait n\u2019est pas forc\u00e9ment un client fid\u00e8le<\/b>. Pour revenir chez vous, il faut tout d\u2019abord qu\u2019il se souvienne de vous!<\/p>\n

Pour d\u00e9velopper votre activit\u00e9, obtenez l\u2019adresse mail ou le num\u00e9ro de mobile de vos clients d\u00e8s leur premier passage<\/b> dans votre commerce. Vous devez pouvoir vous signaler r\u00e9guli\u00e8rement \u00e0 leur bon souvenir.<\/p>\n

Un fichier complet est l\u2019outil indispensable et efficace pour maintenir une bonne relation avec votre client\u00e8le.<\/p>\n

Invitez vos clients \u00e0vos ventes priv\u00e9es, rappelez-leur la date des prochains soldes, informez-les sur vos nouvelles gammes de produits\u2026En les sollicitant avec la bonne info au bon moment, vos clients seront contents! Vous les informez, ils s\u2019en sentiront valoris\u00e9s.<\/p>\n

La m\u00e9thode la plus efficace pour inciter vos clients \u00e0 vous laisser leurs coordonn\u00e9es\u00a0: leur promettre des avantages via une carte de fid\u00e9lit\u00e9<\/b>. Un atout pour votre commerce!<\/p>\n

Aujourd\u2019hui, des outils simples et modernes peuvent vous aider \u00e0 constituer votre fichier clients sans effort.<\/p>\n


\nUn exemple tr\u00e8s parlant, avec un caviste adh\u00e9rent du r\u00e9seau FidelPass\u00a0:<\/b><\/p>\n

Gr\u00e2ce \u00e0 son fichier clients complet, ce commer\u00e7ant a pu mettre en place des campagnes r\u00e9guli\u00e8res et cibl\u00e9es.<\/p>\n

Pour sa derni\u00e8re op\u00e9ration portes ouvertes annuelle<\/b>\u00a0:<\/p>\n

Distribution de 2200 bons cadeaux (20% sur une r\u00e9f\u00e9rence produit) dans les comptes fid\u00e9lit\u00e9 de tous ses clients + information par 2.000 SMS et 850 mails envoy\u00e9s.<\/i><\/p>\n

830 clients ont proc\u00e9d\u00e9 \u00e0 un acte d\u2019achat durant le week-end, soit pr\u00e8s de 40% des clients contact\u00e9s. Une augmentation des ventes de 40 % compar\u00e9e aux portes ouvertes de l\u2019ann\u00e9e pr\u00e9c\u00e9dente, annonc\u00e9es par voie de presse, pour un budget communication tr\u00e8s largement inf\u00e9rieur. Avec une am\u00e9lioration ind\u00e9niable du ressenti de ses clients.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour commencer, il est primordial de rappeler une \u00e9vidence\u00a0: les clients sont au c\u0153ur de votre r\u00e9ussite. Dans le contexte actuel de concurrence accrue et de surdisponibilit\u00e9 de l\u2019information, il est indispensable pour toute entreprise de constituer un fichier clients et de s\u2019en servir \u00e0 bon escient. Un consommateur satisfait n\u2019est pas forc\u00e9ment un client […]<\/p>\n","protected":false},"author":1,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[6,184,183,196],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-conseils-fidelisation-client","tag-carte-de-fidelite","tag-conseils","tag-fichier-clients","tag-fidelpass"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":27,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":1209,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1189\/revisions\/1209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media\/1196"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}