{"id":1316,"date":"2015-01-06T15:23:42","date_gmt":"2015-01-06T15:23:42","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=1316"},"modified":"2015-01-06T15:39:23","modified_gmt":"2015-01-06T15:39:23","slug":"pourquoi-fideliser-vos-clients-et-comment-rendre-votre-programme-de-fidelite-attractif","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/pourquoi-fideliser-vos-clients-et-comment-rendre-votre-programme-de-fidelite-attractif\/","title":{"rendered":"Pourquoi fid\u00e9liser vos clients et comment rendre votre programme de fid\u00e9lit\u00e9 attractif ? <\/span>"},"content":{"rendered":"

\"Cadeau3_\"<\/p>\n

La<\/b> fid\u00e9lisation est la cl\u00e9 du succ\u00e8s d<\/b>e votre commerce !<\/b><\/p>\n

Face \u00e0 la concurrence, proposer un programme de fid\u00e9lit\u00e9 est un atout consid\u00e9rable<\/b>.<\/p>\n

Il suffit de voir comment les grandes enseignes ont adopt\u00e9 cet outil. Vos plus fid\u00e8les clients valent de l\u2019or\u00a0: Ils renouvellent leurs achats plus fr\u00e9quemment, ont des paniers moyens sup\u00e9rieurs, n\u2019h\u00e9sitent pas \u00e0 vous recommander autour d\u2019eux et n\u00e9cessitent moins d\u2019investissement marketing que la prospection.<\/p>\n

Des \u00e9tudes le prouvent\u00a0: peu de clients se sentent r\u00e9compens\u00e9s \u00e0 leur juste valeur.Pour satisfaire votre client\u00e8le et augmenter vos revenus, il faut\u00a0 vous d\u00e9marquer en proposant un programme de fid\u00e9lit\u00e9<\/b> attractif et original. Le but est l\u00e0\u00a0: transformer le maximum de vos clients en clients fid\u00e8les.<\/b><\/p>\n

Comment\u00a0?\u00a0<\/b><\/span><\/p>\n

Offrez des cadeaux<\/b>\u00a0! Pas forc\u00e9ment les plus co\u00fbteux mais ceux qui donnent une image positive de votre commerce. Des produits faits maison, exclusifs, des cadeaux utiles et uniques… Personnalisez votre programme sans faire compliqu\u00e9. Les clients appr\u00e9cieront l\u2019humour et l\u2019originalit\u00e9.<\/p>\n

Promettez des cadeaux accessibles rapidement, <\/b>et d\u2019autres cadeaux plus prestigieux r\u00e9serv\u00e9s aux excellents clients.<\/p>\n

N\u2019h\u00e9sitez pas \u00e0 leur offrir des prestations. Un cours de maquillage offert, une le\u00e7on de cuisine, ou une offre \u00e0 leur nom\u00a0: Un sandwich au nom de votre meilleur client \u00e0 la vente pendant une semaine ne vous co\u00fbtera rien, en le valorisant beaucoup. Laissez-leur d\u00e9cider en proposant par exemple deux cadeaux au choix pour un m\u00eame nombre de points gagn\u00e9s. La satisfaction de vos clients n\u2019en sera que sup\u00e9rieure\u00a0!<\/p>\n

Concevez un programme autour de r\u00e9compenses qui donneront \u00e0 vos clients envie de revenir. Faites toujours plaisir au consommateur, tout en cr\u00e9ant un \u00e9change gagnant-gagnant<\/b>. Le cercle vertueux\u00a0: Vos clients sont heureux de vous donner les moyens de les contacter en \u00e9change des avantages que vous leur proposez. Vous les tenez inform\u00e9s de vos news, promos, ventes priv\u00e9es\u2026 Ils fr\u00e9quentent plus votre commerce et y d\u00e9pensent plus d\u2019argent.<\/p>\n

Posez-vous les bonnes questions, apportez les bonnes r\u00e9ponses vous ferez le bonheur de\u00a0vos clients\u2026et le v\u00f4tre\u00a0! \u00a0\"CADEAUX\"<\/a><\/p>\n

FidelPass sp\u00e9cialiste des cartes de fid\u00e9lit\u00e9 multi-commerce<\/i><\/strong> vous fournit tous les outils dont vous avez besoin pour g\u00e9rer au mieux votre client\u00e8le.<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

La fid\u00e9lisation est la cl\u00e9 du succ\u00e8s de votre commerce ! Face \u00e0 la concurrence, proposer un programme de fid\u00e9lit\u00e9 est un atout consid\u00e9rable. Il suffit de voir comment les grandes enseignes ont adopt\u00e9 cet outil. Vos plus fid\u00e8les clients valent de l\u2019or\u00a0: Ils renouvellent leurs achats plus fr\u00e9quemment, ont des paniers moyens sup\u00e9rieurs, n\u2019h\u00e9sitent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-1316","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=1316"}],"version-history":[{"count":19,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1316\/revisions"}],"predecessor-version":[{"id":1340,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1316\/revisions\/1340"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=1316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=1316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=1316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}