{"id":1368,"date":"2015-10-29T15:45:48","date_gmt":"2015-10-29T15:45:48","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=1368"},"modified":"2015-10-29T16:07:44","modified_gmt":"2015-10-29T16:07:44","slug":"les-atouts-du-marketing-mobile","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/les-atouts-du-marketing-mobile\/","title":{"rendered":"

Les atouts du marketing mobile<\/span>"},"content":{"rendered":"

Avec<\/span> le d\u00e9veloppement du taux d\u2019\u00e9quipement en smartphone, le t\u00e9l\u00e9phone est devenu un outil de communication incontournable<\/b>. On retrouve aujourd\u2019hui des utilisateurs modernes et \u00a0hyper connect\u00e9s qui consultent leur t\u00e9l\u00e9phone avant, pendant et apr\u00e8s l\u2019acte d\u2019achat. Exploiter les atouts du mobile vous permettra de d\u00e9velopper votre marque<\/b>, conqu\u00e9rir des clients et les fid\u00e9liser.<\/p>\n

En effet, 74% des utilisateurs de smartphones v\u00e9rifient r\u00e9guli\u00e8rement leurs notifications sur un appareil mobile. A vous commer\u00e7ants, de profiter de cet outil\u00a0!<\/p>\n

Les Fran\u00e7ais aiment \u00eatre inform\u00e9s et sont attentifs aux messages qu\u2019ils re\u00e7oivent. Une communication par SMS <\/b>est utile pour annoncer un \u00e9v\u00e8nement proche, des promotions, des journ\u00e9es priv\u00e9es\u2026 Communiquer par SMS pr\u00e9sente des avantages\u00a0: c\u2019est cibl\u00e9, rapide, et les messages sont lus instantan\u00e9ment.<\/p>\n

\"che\"<\/a><\/p>\n

Mais connaissez-vous les notifications push<\/b>\u00a0?
\nC\u2019est un message \u00a0envoy\u00e9 \u00e0 l\u2019utilisateur d\u2019un smartphone qui a accept\u00e9 de recevoir une notification lors du t\u00e9l\u00e9chargement de votre application mobile. Les notifications se pr\u00e9sentent g\u00e9n\u00e9ralement en haut du t\u00e9l\u00e9phone comme des petites alertes pour \u00eatre visibles rapidement des utilisateurs. On peut y ajouter l\u2019option de g\u00e9olocalisation<\/b>.
\nPrenons pour exemple un client qui passe pr\u00e8s de votre boutique. Hop il re\u00e7oit une notification sur son mobile \u00ab\u00a030% de r\u00e9duction aujourd\u2019hui\u00a0\u00bb, un message engageant lui donnera envie de vous rendre visite\u00a0! Et le \u00ab\u00a0plus\u00a0\u00bb c\u2019est bien \u00e9videment la proximit\u00e9<\/b>\u00a0!<\/p>\n

Si vous souhaitez faire participer les utilisateurs, pr\u00e9parez par exemple un lot de flyers avec un QR code \u00e0 flasher, une phrase d\u2019accroche avec une promesse all\u00e9chante, et distribuez en le maximum\u00a0!
\nL\u2019effet de curiosit\u00e9 est int\u00e9ressant. Vos potentiels clients flasheront le QR code qui pourra les diriger vers votre site internet, un questionnaire client, ou encore plus agr\u00e9able, vers votre application mobile o\u00f9 ils pourront trouver un coupon de promotion \u00e0 venir utiliser dans votre commerce. Ces attentions sont appr\u00e9ci\u00e9es des consommateurs qui ont le sentiment de profiter de faveurs sp\u00e9ciales, et vous recommanderont \u00e0 coup s\u00fbr \u00e0 leurs proches.<\/p>\n

Aujourd\u2019hui, le mobile influe aussi sur notre mani\u00e8re de consommer<\/b>. Une majorit\u00e9 de mobinautes affirme consulter r\u00e9guli\u00e8rement leur t\u00e9l\u00e9phone au sein d\u2019un magasin. Un quart des Fran\u00e7ais modifient leur acte d\u2019achat apr\u00e8s avoir d\u00e9couvert qu\u2019ils avaient droit \u00e0 une promotion.<\/p>\n

Cr\u00e9ez des op\u00e9rations personnalis\u00e9es et originales gr\u00e2ce \u00e0 ce nouveau canal de communication. Maintenant, plus de doutes, le marketing mobile est aussi fait pour vous\u00a0!<\/p>\n

En \u00e9tant pr\u00e9sent dans l\u2019application FidelPass<\/strong>, envoyez facilement vous aussi des notifications push avec coupons de promotions\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec le d\u00e9veloppement du taux d\u2019\u00e9quipement en smartphone, le t\u00e9l\u00e9phone est devenu un outil de communication incontournable. On retrouve aujourd\u2019hui des utilisateurs modernes et \u00a0hyper connect\u00e9s qui consultent leur t\u00e9l\u00e9phone avant, pendant et apr\u00e8s l\u2019acte d\u2019achat. Exploiter les atouts du mobile vous permettra de d\u00e9velopper votre marque, conqu\u00e9rir des clients et les fid\u00e9liser. En effet, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-1368","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=1368"}],"version-history":[{"count":9,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1368\/revisions"}],"predecessor-version":[{"id":1378,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1368\/revisions\/1378"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=1368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=1368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=1368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}