{"id":1399,"date":"2016-02-04T10:02:09","date_gmt":"2016-02-04T10:02:09","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=1399"},"modified":"2016-02-04T10:02:09","modified_gmt":"2016-02-04T10:02:09","slug":"le-digital-en-magasin-un-point-fort","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/le-digital-en-magasin-un-point-fort\/","title":{"rendered":"Le digital en magasin : Un point fort <\/span>"},"content":{"rendered":"

Avec<\/span> l\u2019\u00e8re du e-commerce, le magasin physique doit aujourd\u2019hui se construire une image moderne<\/strong> et se r\u00e9inventer.<\/p>\n

\"2\"<\/a><\/p>\n

Les ventes augmentent sur internet. Pour y faire face et toujours inciter les clients \u00e0 venir vous rendre visite en magasin, digitalisez votre boutique<\/strong>\u00a0!<\/p>\n

Le magasin physique doit \u00eatre interactif<\/strong> pour amuser le client, l\u2019influencer sur ses achats et apporter une image dynamique \u00e0 votre activit\u00e9. D\u2019apr\u00e8s plusieurs \u00e9tudes, l\u2019int\u00e9r\u00eat d\u2019un dispositif digital est plus fort chez les jeunes (18-25 ans) mais touche sensiblement toutes les tranches d\u2019\u00e2ges.<\/p>\n

De nombreuses nouveaut\u00e9s voient donc le jour\u00a0: les tablettes tactiles en magasin, le cintre connect\u00e9, les cabines d\u2019essayage virtuelles\u2026 \u00a0Le client entre dans la cabine et choisit les v\u00eatements \u00e0 projeter sur lui. Il peut partager ses choix sur les r\u00e9seaux sociaux. Des exp\u00e9riences interactives que les consommateurs adorent\u00a0!<\/p>\n

La fid\u00e9lisation<\/strong> est aussi un des meilleurs moyens pour vous d\u00e9velopper rapidement. Proposez un programme de fid\u00e9lit\u00e9 sur tablette tactile\u00a0: Gr\u00e2ce \u00e0 cet \u00a0outil ludique et attrayant, le client utilise seul la tablette avec l\u2019action de self scanning pour ensuite inscrire son adresse mail et\/ou num\u00e9ro de mobile. Votre fichier clients se construit donc facilement.<\/p>\n

M\u00eame avec un dispositif digital dans votre boutique, vous restez \u00e9videment indispensable. Vous accompagnez le client et le supervisez. L\u2019accueil et le service restent primordiaux pour cr\u00e9er une relation de confiance. Votre r\u00f4le d\u2019humain est primordial<\/strong> et sera valoris\u00e9. L\u2019utilisation d\u2019un dispositif digital \u00a0en magasin vous permettra d\u2019\u00e9changer plus, et de communiquer sur les ressentis de chacun : vos clients seront ravis.<\/p>\n

Vous adaptez votre magasin \u00e0 une tendance g\u00e9n\u00e9rale mais votre image de marque est garantie. Vous proposez une exp\u00e9rience<\/strong> sympathique \u00e0 vos clients, un parcours obligatoire aujourd\u2019hui dans nos vies modernes.<\/p>\n

En choisissant FidelPass, proposez \u00e0 vos clients un programme de fid\u00e9lit\u00e9 personnalis\u00e9 et s\u00e9duisant sur tablette tactile. Plus d\u2019infos sur notre site web\u00a0: www.fidelpass.com<\/a><\/p>\n

Alors oui, le digital am\u00e8nera du trafic dans votre boutique\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec l\u2019\u00e8re du e-commerce, le magasin physique doit aujourd\u2019hui se construire une image moderne et se r\u00e9inventer. Les ventes augmentent sur internet. Pour y faire face et toujours inciter les clients \u00e0 venir vous rendre visite en magasin, digitalisez votre boutique\u00a0! Le magasin physique doit \u00eatre interactif pour amuser le client, l\u2019influencer sur ses achats […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-1399","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":14,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1414,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1414"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}