{"id":1463,"date":"2016-03-23T10:08:07","date_gmt":"2016-03-23T10:08:07","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=1463"},"modified":"2016-03-23T10:11:37","modified_gmt":"2016-03-23T10:11:37","slug":"relancez-vos-clients-dormants-pour-booster-votre-ca","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/relancez-vos-clients-dormants-pour-booster-votre-ca\/","title":{"rendered":"Relancez vos clients dormants pour booster votre CA<\/span>"},"content":{"rendered":"

Vous<\/span> le savez, communiquer r\u00e9guli\u00e8rement vers vos clients augmente vos performances<\/strong>. N\u2019oubliez pas de stimuler aussi vos clients dormants qui ont un potentiel d\u2019achat dans votre commerce.<\/span><\/p>\n

Qu\u2019est-ce qu\u2019un client dormant\u00a0?<\/i> Ce sont ces clients dont on recense plusieurs achats dans votre commerce, mais qui n\u2019en ont plus effectu\u00e9 depuis un moment significatif.<\/span><\/p>\n

La dur\u00e9e de passivit\u00e9 du client sera consid\u00e9r\u00e9e selon votre activit\u00e9 : Par \u00a0exemple un coiffeur pour hommes qui n\u2019aurait pas vu un client depuis 6 mois peut le consid\u00e9rer comme inactif, car nous pouvons partir du principe qu\u2019un homme se rend chez son coiffeur tous les deux mois maximum.<\/span>Il sera plus facile et plus rentable\u00a0 de reconqu\u00e9rir un client passif, que d\u2019attirer de nouveaux clients.<\/span><\/p>\n

Parfois, ces clients ne sont pas forc\u00e9ment m\u00e9contents. Un manque de communication et\/ou de suivi leur fait oublier votre pr\u00e9sence.<\/span>L\u2019objectif est<\/strong> donc d\u2019inciter ces clients \u00e0 se rendre dans votre magasin pour effectuer de nouveaux achats. Donnez leurs les bonnes raisons de rester client\u00a0!<\/span>R\u00e9fl\u00e9chissez \u00e0 un message fort et impactant qui pourrait les faire r\u00e9agir. Vous pouvez communiquer de diff\u00e9rentes fa\u00e7ons.<\/span>Par mail, L\u2019OBJET est un \u00e9l\u00e9ment important. C\u2019est ce que le client verra en premier et qui l\u2019incitera \u00e0 ouvrir votre mail\u2026ou non. Pr\u00e9parez un visuel attractif, color\u00e9 et communiquez sur des nouveaut\u00e9s qui pourraient lui plaire\u00a0!\u00a0<\/span><\/p>\n

Utilisez aussi la communication par mobile<\/strong>. Envoyez un message court pour faire valoir une promotion all\u00e9chante\u00a0! Utilisez la fonction moderne des notifications Push<\/strong> pour ne pas vous faire oublier.\u00a0 Un petit coucou et un \u00ab\u00a0bon cadeau\u00a0\u00bb associ\u00e9 leur donnera envie de vous rendre visite\u00a0!<\/span><\/p>\n

Pour autant, malgr\u00e9 tous vos efforts, certains de vos clients seront perdus d\u00e9finitivement. Les raisons peuvent \u00eatre multiples et non connues. Pas d\u2019inqui\u00e9tude, d\u00e9ployez votre \u00e9nergie \u00e0 \u00a0satisfaire votre client\u00e8le et elle vous le rendra\u00a0!\u00a0<\/span><\/p>\n

\"ca\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vous le savez, communiquer r\u00e9guli\u00e8rement vers vos clients augmente vos performances. N\u2019oubliez pas de stimuler aussi vos clients dormants qui ont un potentiel d\u2019achat dans votre commerce. Qu\u2019est-ce qu\u2019un client dormant\u00a0? Ce sont ces clients dont on recense plusieurs achats dans votre commerce, mais qui n\u2019en ont plus effectu\u00e9 depuis un moment significatif. La dur\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-1463","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=1463"}],"version-history":[{"count":3,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1463\/revisions"}],"predecessor-version":[{"id":1468,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1463\/revisions\/1468"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=1463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=1463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}