{"id":1512,"date":"2016-11-22T14:01:06","date_gmt":"2016-11-22T14:01:06","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=1512"},"modified":"2016-11-22T16:28:40","modified_gmt":"2016-11-22T16:28:40","slug":"black-friday-le-vendredi-noir","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/black-friday-le-vendredi-noir\/","title":{"rendered":"Que faites-vous pour Black Friday : le vendredi noir dans votre commerce ?"},"content":{"rendered":"<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Cet \u00e9v\u00e9nement nous vient des Etats-Unis et du Canada dans les ann\u00e9es 70. Il correspond au lendemain de Thanksgiving, et le d\u00e9but du marathon des achats pour No\u00ebl !<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><a href=\"http:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2016\/11\/Image2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1515 alignright\" src=\"http:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2016\/11\/Image2.png\" alt=\"image2\" width=\"592\" height=\"524\" srcset=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2016\/11\/Image2.png 1439w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2016\/11\/Image2-300x266.png 300w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2016\/11\/Image2-768x680.png 768w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2016\/11\/Image2-1024x907.png 1024w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif; color: #ff0000;\"><strong>L\u2019origine de cette expression :<\/strong><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><strong>\u00ab\u00a0Black Friday\u00a0\u00bb<\/strong> fait r\u00e9f\u00e9rence \u00e0 la forte affluence de pi\u00e9tons et de voitures dans les rues de Philadelphie dans les ann\u00e9es 60.<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Une autre raison de ce terme provient de la comptabilit\u00e9 des commer\u00e7ants.<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">A cette p\u00e9riode, les chiffres passent du rouge au noir : la couleur rouge exprimait le d\u00e9ficit et le noir : les recettes li\u00e9es aux achats du lendemain de Thanksgiving.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><strong>Des soldes cons\u00e9quentes sur certains produits sont propos\u00e9es dans les commerces, jusqu&rsquo;\u00e0 85% !!!<\/strong><\/span><\/p>\n<p>Cet \u00e9v\u00e9nement commence en Europe depuis 2012. Les consommateurs sont int\u00e9ress\u00e9s principalement par la mode, qui est en t\u00eate des achats ! \u00ab\u00a0En 2015, [&#8230;] les promotions ont permis de g\u00e9n\u00e9rer un beau volume de ventes. \u00a0\u00bb :<\/p>\n<ul>\n<li>42,5 % dans l&rsquo;habillement,<\/li>\n<li>21,4 % dans les jouets,<\/li>\n<li>21,3 % dans le High Tech<\/li>\n<li>21,3 % pour les parfums et les cosm\u00e9tiques, d&rsquo;apr\u00e8s Toluna.<\/li>\n<\/ul>\n<p><strong>\u00ab\u00a0Black Friday 2015 : plus de la moiti\u00e9 des Fran\u00e7ais a achet\u00e9 \u00e0 prix r\u00e9duits\u00a0\u00bb, contre pr\u00e8s de 30% en 2014, selon un sondage Toluna.<\/strong><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Suite aux attentats du vendredi 13 novembre 2015, le d\u00e9l\u00e9gu\u00e9 g\u00e9n\u00e9ral de la f\u00e9d\u00e9ration du E-Commerce et de la Vente \u00e0 Distance (FEVAD) a d\u00e9cid\u00e9 de renommer ce dernier vendredi de Novembre : <strong>\u00ab\u00a0<em>Jour XXL<\/em>\u00ab\u00a0,<\/strong><em> \u00ab\u00a0par respect pour les familles\u00a0\u00bb.<\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><strong>Le Black Friday en France est de plus en plus pr\u00e9sent, surtout chez les grandes enseignes, mais les commerces de proximit\u00e9 commencent \u00e0 participer de fa\u00e7on \u00e0 anticiper les achats de No\u00ebl, ainsi que les soldes de janvier.\u00a0<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Quelle tendance nous r\u00e9serve 2016 ? <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Tentez l&rsquo;exp\u00e9rience Black Friday : <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><strong>L&rsquo;opportunit\u00e9 de mettre de la lumi\u00e8re sur votre chiffre d&rsquo;affaire ce vendredi noir !<\/strong> <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Vous pourriez \u00eatre surpris(e) par vos clients !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet \u00e9v\u00e9nement nous vient des Etats-Unis et du Canada dans les ann\u00e9es 70. Il correspond au lendemain de Thanksgiving, et le d\u00e9but du marathon des achats pour No\u00ebl ! L\u2019origine de cette expression : \u00ab\u00a0Black Friday\u00a0\u00bb fait r\u00e9f\u00e9rence \u00e0 la forte affluence de pi\u00e9tons et de voitures dans les rues de Philadelphie dans les ann\u00e9es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":12,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":1526,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/1512\/revisions\/1526"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}