{"id":2310,"date":"2024-11-05T18:59:16","date_gmt":"2024-11-05T16:59:16","guid":{"rendered":"https:\/\/fidelpass.net\/blog\/?p=2310"},"modified":"2024-11-08T08:53:23","modified_gmt":"2024-11-08T06:53:23","slug":"quel-est-linteret-du-black-friday-pour-le-consommateur-et-le-commercant","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/quel-est-linteret-du-black-friday-pour-le-consommateur-et-le-commercant\/","title":{"rendered":"Quel est l&rsquo;int\u00e9r\u00eat du Black Friday pour le consommateur et le commer\u00e7ant ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2310\" class=\"elementor elementor-2310\">\n\t\t\t\t<div class=\"elementor-element elementor-element-874cf09 e-flex e-con-boxed e-con e-parent\" data-id=\"874cf09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9977bb elementor-widget elementor-widget-video\" data-id=\"a9977bb\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/7048638_Animation_Motion-Graphic_1920x1080.mp4\" autoplay=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fb8a85 e-flex e-con-boxed e-con e-parent\" data-id=\"7fb8a85\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89dbf7d elementor-widget elementor-widget-heading\" data-id=\"89dbf7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est l'int\u00e9r\u00eat du Black Friday pour le consommateur et le commer\u00e7ant ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4128fa3 e-con-full e-flex e-con e-parent\" data-id=\"4128fa3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-494873e elementor-widget elementor-widget-image\" data-id=\"494873e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/friends-showing-black-friday-label-1024x576.webp\" class=\"attachment-large size-large wp-image-2315\" alt=\"Voici des clientes qui sont contentes de r\u00e9aliser leurs achats durant le black friday\" srcset=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/friends-showing-black-friday-label-1024x576.webp 1024w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/friends-showing-black-friday-label-300x169.webp 300w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/friends-showing-black-friday-label-768x432.webp 768w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/friends-showing-black-friday-label-1536x864.webp 1536w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/friends-showing-black-friday-label-scaled.webp 1920w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/friends-showing-black-friday-label-640x360.webp 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c85093a e-flex e-con-boxed e-con e-parent\" data-id=\"c85093a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0c52a elementor-widget elementor-widget-text-editor\" data-id=\"7e0c52a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><span style=\"color: #99ccff;\"><strong>Les consommateurs sont-ils susceptibles <br \/>de participer \u00e0 cet \u00e9v\u00e9nement commercial<\/strong><\/span><span style=\"color: #ff6600;\">\u2753<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351338b e-flex e-con-boxed e-con e-parent\" data-id=\"351338b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d124e elementor-widget elementor-widget-text-editor\" data-id=\"59d124e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong><span style=\"color: #ff6600;\">1. Adoption croissante \ud83d\udecd\ufe0f<\/span><\/strong><\/h4><p>Le Black Friday nous vient des Etats-Unis, et s&rsquo;est progressivement r\u00e9pandu en France depuis une dizaine d&rsquo;ann\u00e9e. <strong>De nombreux consommateurs attendent avec impatience ce moment pour profiter de promotions int\u00e9ressantes.<\/strong><br \/>Selon plusieurs \u00e9tudes et sondages, de nombreux fran\u00e7ais pr\u00e9voient de participer \u00e0 des ventes lors du Black Friday, qu&rsquo;il s&rsquo;agisse d&rsquo;achats en magasin ou en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5be9a86 e-flex e-con-boxed e-con e-parent\" data-id=\"5be9a86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c12b6 elementor-widget elementor-widget-text-editor\" data-id=\"b7c12b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\"><strong>2. Comportement d&rsquo;achat\u00a0<\/strong><\/span><span style=\"color: #ff6600; font-size: 1.41176rem; font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">\ud83e\uddfa<\/span><\/h4><ul><li>Achats en Ligne : Une part importante des consommateurs choisit de faire leurs achats en ligne pendant le Black Friday. Cette tendance s\u2019est accentu\u00e9e, surtout apr\u00e8s la pand\u00e9mie de COVID-19, avec de plus en plus de marques et de retailers offrant des promotions exclusives sur internet.<\/li><li>Achats Multicanaux : <strong>Les consommateurs fran\u00e7ais combinent souvent leurs achats en ligne et en magasin<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17b7bbf e-flex e-con-boxed e-con e-parent\" data-id=\"17b7bbf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ac776 elementor-widget elementor-widget-text-editor\" data-id=\"10ac776\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong><span style=\"color: #ff6600;\">3. Promotions Anticip\u00e9es\u00a0 \u27a1\ufe0fBlack Week\u00a0<\/span><\/strong><\/h4><p>De nombreux commer\u00e7ants \u00e9tendent les promotions au-del\u00e0 du seul jour du Black Friday, cr\u00e9ant ainsi une \u00ab\u00a0Black Week\u00a0\u00bb o\u00f9 les offres commencent plusieurs jours avant. Cela incite davantage de consommateurs \u00e0 participer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-923dbf2 e-flex e-con-boxed e-con e-parent\" data-id=\"923dbf2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eedd70d elementor-widget elementor-widget-text-editor\" data-id=\"eedd70d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\"><strong>4. Impact de la Saison des F\u00eates \ud83c\udf84\u27a1\ufe0fCadeaux<\/strong><\/span><\/h4><p>Pour beaucoup de consommateurs, le Black Friday marque le d\u00e9but de la p\u00e9riode des achats de No\u00ebl. Cela les incite \u00e0 acheter des cadeaux \u00e0 prix r\u00e9duits, augmentant ainsi leur participation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ba6782 e-flex e-con-boxed e-con e-parent\" data-id=\"6ba6782\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-306b616 elementor-widget elementor-widget-text-editor\" data-id=\"306b616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong><span style=\"color: #ff6600;\">5. Sensibilit\u00e9 aux Prix \ud83d\udcb0\u27a1\ufe0fRecherche de Bonnes Affaires<\/span><\/strong><\/h4><p>En p\u00e9riode d&rsquo;incertitude \u00e9conomique, les consommateurs deviennent encore plus sensibles aux prix, ce qui donne un coup de pouce suppl\u00e9mentaire aux journ\u00e9es de r\u00e9duction comme le Black Friday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c72236 e-con-full e-flex e-con e-parent\" data-id=\"3c72236\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e9f7e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71e9f7e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38773c4 e-con-full e-flex e-con e-parent\" data-id=\"38773c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8841b30 elementor-widget elementor-widget-image\" data-id=\"8841b30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/black-friday-commercant-fidelpass-carte-fidelite-1024x683.webp\" class=\"attachment-large size-large wp-image-2316\" alt=\"\" srcset=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/black-friday-commercant-fidelpass-carte-fidelite-1024x683.webp 1024w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/black-friday-commercant-fidelpass-carte-fidelite-300x200.webp 300w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/black-friday-commercant-fidelpass-carte-fidelite-768x512.webp 768w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/black-friday-commercant-fidelpass-carte-fidelite-640x427.webp 640w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/11\/black-friday-commercant-fidelpass-carte-fidelite.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de83cd7 e-flex e-con-boxed e-con e-parent\" data-id=\"de83cd7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba2b07 elementor-widget elementor-widget-text-editor\" data-id=\"0ba2b07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #99ccff;\">\ud83d\ude80Participer au Black Friday peut offrir une multitude d&rsquo;avantages pour un commer\u00e7ant<\/span><\/h3><p><span style=\"color: #99ccff;\">Cela d\u00e9pend \u00e9galement de plusieurs facteurs, notamment le type de produit ou service propos\u00e9 et la strat\u00e9gie de l&rsquo;entreprise. Voici quelques points \u00e0 consid\u00e9rer :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7f4ae4 e-flex e-con-boxed e-con e-parent\" data-id=\"f7f4ae4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a91368a elementor-widget elementor-widget-text-editor\" data-id=\"a91368a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\"><strong>1. \ud83c\udfa2Augmentation des Ventes R\u00e9cup\u00e9ration de Clients : <\/strong><\/span><\/h4><p>Cet \u00e9v\u00e9nement commercial attire un grand nombre de consommateurs d\u00e9sireux de profiter de bonnes affaires. Les commer\u00e7ants peuvent booster leurs ventes de mani\u00e8re significative pendant cette p\u00e9riode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76e0185 e-flex e-con-boxed e-con e-parent\" data-id=\"76e0185\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b290a2d elementor-widget elementor-widget-text-editor\" data-id=\"b290a2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\"><strong>2. Visibilit\u00e9 Accrue\ud83e\uddd0 : Publicit\u00e9 Spontan\u00e9e<\/strong><\/span><\/h4><p>En participant au Black Friday, vous avez l&rsquo;opportunit\u00e9 de capter l\u2019attention des m\u00e9dias et des consommateurs qui recherchent activement des promotions, augmentant ainsi votre visibilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77b6e76 e-flex e-con-boxed e-con e-parent\" data-id=\"77b6e76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42dc350 elementor-widget elementor-widget-text-editor\" data-id=\"42dc350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">3. Fid\u00e9lisation de la Client\u00e8le et Acquisition de Nouveaux Clients<\/span><span style=\"color: #ff6600;\">\ud83c\udf40<\/span><\/h4><p>Les offres attractives peuvent inciter les nouveaux clients \u00e0 d\u00e9couvrir votre marque. Cela peut \u00e9galement \u00eatre une occasion de fid\u00e9liser ceux qui reviendront m\u00eame apr\u00e8s la p\u00e9riode de promotions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54c0d0c e-flex e-con-boxed e-con e-parent\" data-id=\"54c0d0c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-946c4b0 elementor-widget elementor-widget-text-editor\" data-id=\"946c4b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">4. Liquidation de Stock : \u00c9coulement des Invendus\u00a0<\/span><span style=\"color: #ff6600; font-size: 1.41176rem; font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">\ud83d\udce6<\/span><\/h4><p>Le Black Friday offre une excellente occasion de se d\u00e9barrasser des stocks exc\u00e9dentaires en proposant des r\u00e9ductions sur ces produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9eb0aa e-flex e-con-boxed e-con e-parent\" data-id=\"c9eb0aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76413df elementor-widget elementor-widget-text-editor\" data-id=\"76413df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">5. Cr\u00e9ation d&rsquo;Offres Sp\u00e9ciales \ud83c\udff7\ufe0f<\/span><\/h4><p>Les commer\u00e7ants peuvent lancer des campagnes mails et sms autour du Black Friday en utilisant des tactiques telles que des promotions limit\u00e9es dans le temps, ce qui cr\u00e9e un sentiment d&rsquo;urgence.<br \/>\u2b50Vous trouverez des id\u00e9es d&rsquo;animations avec votre carte de fid\u00e9lit\u00e9 FidelPass :\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: 1rem;\" href=\"https:\/\/fidelpass.net\/blog\/animer-son-commerce-halloween-2024\/\" target=\"_blank\" rel=\"noopener\">en cliquant ici<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2558bd3 e-flex e-con-boxed e-con e-parent\" data-id=\"2558bd3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d685c90 elementor-widget elementor-widget-text-editor\" data-id=\"d685c90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #ff6600;\">\u2705<\/span>Points \u00e0 Consid\u00e9rer :<\/h4><p><strong>1.<\/strong>\u00a0<strong>Pr\u00e9paration : <\/strong>Une participation r\u00e9ussie n\u00e9cessite une communication omnicanale et planifi\u00e9e. Il est important de valoriser vos clients fid\u00e8les en leur envoyant une campagne par mail et ou sms, pour leur informer qu&rsquo;ils peuvent doubler leurs points ou leur cagnotte ou un autre type d&rsquo;op\u00e9ration (nous consulter). L&rsquo;id\u00e9e est de r\u00e9compenser les clients r\u00e9guliers qui repr\u00e9sentent beaucoup dans votre chiffre d&rsquo;affaires. Pensez-y !<\/p><p><strong>2. Logistique :<\/strong> Il est important de s\u2019assurer que les ressources en termes d&rsquo;inventaire et de personnel soient disponibles pour g\u00e9rer l&rsquo;augmentation potentielle de la demande.<\/p><p><strong>3. Marges B\u00e9n\u00e9ficiaires : <\/strong>Les promotions pour le Black Friday peuvent r\u00e9duire les marges b\u00e9n\u00e9ficiaires. Les commer\u00e7ants doivent calculer si les b\u00e9n\u00e9fices ne seront pas trop impact\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b751a e-flex e-con-boxed e-con e-parent\" data-id=\"89b751a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebed08a elementor-widget elementor-widget-text-editor\" data-id=\"ebed08a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #ba472b;\"><b>Conclusion\u00a0<\/b><\/span><\/p><p><span style=\"color: #ba472b;\"><strong><em>En r\u00e9sum\u00e9, oui, les consommateurs fran\u00e7ais participent activement au Black Friday. Cet \u00e9v\u00e9nement est devenu un moment cl\u00e9 dans le calendrier commercial, tant pour les consommateurs \u00e0 la recherche de bonnes affaires que pour les commer\u00e7ants qui souhaitent stimuler les ventes.\u00a0<\/em><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8e8c03 e-flex e-con-boxed e-con e-parent\" data-id=\"b8e8c03\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1a50a elementor-widget elementor-widget-text-editor\" data-id=\"1b1a50a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sources :<\/p><p>Video: <a href=\"https:\/\/fr.freepik.com\/video-gratuite\/une-animation-d-un-fond-de-vendredi-noir_3359340\">Freepik<\/a><br \/>Photo 1\u00a0<a href=\"https:\/\/fr.freepik.com\/photos-gratuite\/amis-montrant-etiquette-du-vendredi- noir_10060336.htm\" target=\"_blank\" rel=\"noopener\">Freepik<\/a><br \/>Photo 2\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: 1rem;\" href=\"https:\/\/fr.freepik.com\/photos-gratuite\/jeune-femme-caucasienne-tenant-banniere-du-vendredi- noir-au-magasin-detail-pointant-pouce-vers-cote-souriant-heureux-bouche-ouverte_ 39313758.htm\" target=\"_blank\" rel=\"noopener\">Freepik<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La question \u00e0 se poser est de savoir si les consommateurs sont susceptibles de participer \u00e0 cet \u00e9v\u00e9nement commercial.<br \/>\nParticiper au Black Friday peut offrir une multitude d&rsquo;avantages pour un commer\u00e7ant<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-2310","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/2310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=2310"}],"version-history":[{"count":20,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/2310\/revisions"}],"predecessor-version":[{"id":2337,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/2310\/revisions\/2337"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=2310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=2310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=2310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}