{"id":2420,"date":"2025-01-03T18:39:48","date_gmt":"2025-01-03T16:39:48","guid":{"rendered":"https:\/\/fidelpass.net\/blog\/?p=2420"},"modified":"2025-01-07T13:32:42","modified_gmt":"2025-01-07T11:32:42","slug":"comment-animer-votre-commerce-de-proximite-pour-la-galette-des-rois","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/comment-animer-votre-commerce-de-proximite-pour-la-galette-des-rois\/","title":{"rendered":"Comment animer votre commerce de proximit\u00e9 pour la galette des rois ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2420\" class=\"elementor elementor-2420\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35cc470 e-flex e-con-boxed e-con e-parent\" data-id=\"35cc470\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2204538 elementor-widget elementor-widget-text-editor\" data-id=\"2204538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">C&rsquo;est une occasion parfaite pour cr\u00e9er du lien avec vos clients <br \/>et dynamiser l&rsquo;activit\u00e9. <br \/>Voici une id\u00e9e d&rsquo;animation adapt\u00e9e \u00e0 tout type de commerces :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9704d20 e-flex e-con-boxed e-con e-parent\" data-id=\"9704d20\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336b0e1 elementor-widget elementor-widget-image\" data-id=\"336b0e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/publication-instagram-galette-des-rois-illustratif-bleu-819x1024.webp\" class=\"attachment-large size-large wp-image-2427\" alt=\"Quelle animation commerciale r\u00e9aliser dans un commerce de proximit\u00e9 pour f\u00eater la galette des rois\" srcset=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/publication-instagram-galette-des-rois-illustratif-bleu-819x1024.webp 819w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/publication-instagram-galette-des-rois-illustratif-bleu-240x300.webp 240w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/publication-instagram-galette-des-rois-illustratif-bleu-768x960.webp 768w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/publication-instagram-galette-des-rois-illustratif-bleu-640x800.webp 640w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/publication-instagram-galette-des-rois-illustratif-bleu.webp 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa19ec8 e-flex e-con-boxed e-con e-parent\" data-id=\"aa19ec8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-587ab19 elementor-widget elementor-widget-text-editor\" data-id=\"587ab19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udc49Avec FidelPass, vous pouvez mettre en place<strong> une loterie automatique pour tenter de gagner une galette des rois lors d&rsquo;un achat en scannant la carte de fid\u00e9lit\u00e9 FidelPass<\/strong> est une animation tr\u00e8s pertinente pour plusieurs raisons :<\/p><ol><li><strong>Engagement client<\/strong> : Cela encourage les clients \u00e0 utiliser ou \u00e0 cr\u00e9er leur carte de fid\u00e9lit\u00e9, renfor\u00e7ant ainsi leur relation avec votre commerce.<\/li><li><strong>Augmentation des ventes<\/strong> : La perspective de gagner une galette gratuite peut inciter les clients \u00e0 acheter davantage.<\/li><li><strong>Animation ludique<\/strong> : L&rsquo;aspect \u00ab\u00a0jeu\u00a0\u00bb rend l&rsquo;exp\u00e9rience d&rsquo;achat plus agr\u00e9able et m\u00e9morable.<\/li><li><strong>Donn\u00e9es clients<\/strong> : Vous collectez des donn\u00e9es pr\u00e9cieuses sur les habitudes d&rsquo;achat de vos clients, ce qui vous permet de personnaliser vos offres futures.<\/li><\/ol><p><strong>\ud83d\udce3Une communication claire et attractive doit \u00eatre mise en place. Voici quelques conseils pour mettre en place cette animation avec FidelPass :<\/strong><\/p><p><strong>\ud83d\udcdcAffiches en magasin <\/strong>: Cr\u00e9ez des visuels attrayants pour informer vos clients du jeu et de ses modalit\u00e9s.<br \/><strong>\ud83d\udcf2R\u00e9seaux sociaux <\/strong>: Annoncez le jeu sur vos pages Facebook, Instagram, etc. avec des visuels all\u00e9chants et un hashtag d\u00e9di\u00e9 (#GaletteDesRoisFidelPass par exemple).<br \/><strong>\ud83d\udce7Emailing et ou Sms<\/strong> : Envoyez un email ou\u00a0 un sms \u00e0 votre base de donn\u00e9es clients pour les informer de l&rsquo;op\u00e9ration depuis le back-office FidelPass.<\/p><p><strong>\u2b50Modalit\u00e9s simples et transparentes :<\/strong><\/p><p style=\"text-align: center;\">Suite \u00e0 un achat avec la carte de fid\u00e9lit\u00e9 :<strong> <br \/>1 scan = 1 chance de gagner !<\/strong><\/p><p><strong>Instantan\u00e9it\u00e9<\/strong> : Le r\u00e9sultat du tirage est affich\u00e9 imm\u00e9diatement sur l&rsquo;\u00e9cran de la tablette ou de la caisse, le client re\u00e7oit un coupon dans son compte et peut \u00eatre pr\u00e9venu par mail.<\/p><p><strong>Gagnants multiples :<\/strong> Vous pouvez proposer plusieurs gagnants pour augmenter l&rsquo;attractivit\u00e9 du jeu.<\/p><p><strong>Partenariats avec les boulangers : <\/strong>Proposez une offre sp\u00e9ciale en partenariat avec une boulangerie locale : par exemple, une r\u00e9duction sur la galette pour les clients FidelPass.<\/p><p><strong>Suivi et analyse des r\u00e9sultats<\/strong> : Analysez les donn\u00e9es collect\u00e9es gr\u00e2ce \u00e0 FidelPass pour mieux comprendre les comportements d&rsquo;achat de vos clients pendant cette p\u00e9riode. Utilisez ces insights pour affiner vos futures campagnes marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffe10b e-flex e-con-boxed e-con e-parent\" data-id=\"5ffe10b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b3041 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"20b3041\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-190efd2 e-flex e-con-boxed e-con e-parent\" data-id=\"190efd2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe042d elementor-widget elementor-widget-text-editor\" data-id=\"dbe042d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u27a1\ufe0fVous souhaitez animer votre commerce, fid\u00e9liser vos clients, les r\u00e9compenser avec une carte cadeau et ou un programme de fid\u00e9lit\u00e9 sur-mesure, nous restons \u00e0 votre disposition pour en discuter !<br \/>Vous pouvez nous joindre du lundi au vendredi\u00a0<br \/>de 9h30 \u00e0 12h30 et de 14 \u00e0 18h<br \/>au\u00a0<strong>05 61 23 17 53\u00a0<\/strong>ou\u00a0<strong><a href=\"mailto:commercial@fidelpass.com\">\u00a0commercial@fidelpass.com<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est une occasion parfaite pour cr\u00e9er du lien avec vos clients et dynamiser l&rsquo;activit\u00e9.<br \/>\nD\u00e9couvrez une id\u00e9e d&rsquo;animation adapt\u00e9e \u00e0 tout type de commerces.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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