{"id":2438,"date":"2025-01-07T19:07:11","date_gmt":"2025-01-07T17:07:11","guid":{"rendered":"https:\/\/fidelpass.net\/blog\/?p=2438"},"modified":"2025-01-08T18:26:49","modified_gmt":"2025-01-08T16:26:49","slug":"le-commercant-doit-il-accepter-la-carte-de-fidelite-pendant-les-soldes","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/le-commercant-doit-il-accepter-la-carte-de-fidelite-pendant-les-soldes\/","title":{"rendered":"Le commer\u00e7ant doit-il accepter la carte de fid\u00e9lit\u00e9 pendant les soldes ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2438\" class=\"elementor elementor-2438\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b912f e-flex e-con-boxed e-con e-parent\" data-id=\"24b912f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64f3ccd elementor-widget elementor-widget-text-editor\" data-id=\"64f3ccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0La question de l&rsquo;acceptation des cartes de fid\u00e9lit\u00e9 pendant les soldes est un point crucial pour les commer\u00e7ants souhaitant maintenir une relation solide avec leurs clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d6c7d6 e-flex e-con-boxed e-con e-parent\" data-id=\"7d6c7d6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-983cdf1 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"983cdf1\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Jaune-Minimaliste-Soldes-Publication-Instagram.mp4\" autoplay=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d343cf2 e-flex e-con-boxed e-con e-parent\" data-id=\"d343cf2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d188b4c elementor-widget elementor-widget-text-editor\" data-id=\"d188b4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En tant qu&rsquo;expert en fid\u00e9lisation client, FidelPass vous conseille vivement de continuer \u00e0 accepter les cartes de fid\u00e9lit\u00e9, m\u00eame pendant les p\u00e9riodes de soldes.<\/p><h4><span style=\"color: #ff9900;\"><strong>Pourquoi continuer \u00e0 accepter les cartes de fid\u00e9lit\u00e9 pendant les soldes ?<\/strong><\/span><\/h4><h6><strong>1. Renforcement du lien client :<\/strong><\/h6><p>En permettant aux clients de cumuler des points ou de b\u00e9n\u00e9ficier d&rsquo;avantages, m\u00eame pendant les soldes, vous montrez que vous appr\u00e9ciez leur fid\u00e9lit\u00e9 en toutes circonstances.<\/p><h6><strong>2. Collecte de donn\u00e9es pr\u00e9cieuses :<\/strong><\/h6><p>Les donn\u00e9es r\u00e9colt\u00e9es pendant les soldes vous permettront de mieux comprendre les comportements d&rsquo;achat de vos clients et d&rsquo;adapter vos offres futures.<\/p><h6><strong>3. Am\u00e9lioration de l&rsquo;exp\u00e9rience client :<\/strong><\/h6><p>En offrant une exp\u00e9rience fluide et coh\u00e9rente, vous encouragez les clients \u00e0 revenir apr\u00e8s les soldes.<\/p><h6>4. Opportunit\u00e9 de cross-selling :<\/h6><p>Les soldes peuvent \u00eatre l&rsquo;occasion de proposer des produits compl\u00e9mentaires ou des nouveaut\u00e9s aux clients, en utilisant les donn\u00e9es collect\u00e9es via la carte de fid\u00e9lit\u00e9. Cela peut \u00eatre une remise diff\u00e9r\u00e9e en euros ou en pourcentage \u00e0 valoir sur la nouvelle collection par exemple.<\/p><p><strong><span style=\"color: #3366ff;\">Conseils suppl\u00e9mentaires<\/span> <\/strong><\/p><h6>Communiquez clairement :<\/h6><p>Informez vos clients fid\u00e8les, que leur carte de fid\u00e9lit\u00e9 est bien prise en compte pendant les soldes et de quels avantages ils peuvent b\u00e9n\u00e9ficier avant et pendant les soldes avec l&rsquo;outil d&rsquo;envoi de campagnes mails et sms depuis votre espace pro : <a href=\"http:\/\/www.fidelpass.com\/pro\">cliquez ici<\/a><\/p><h6>Proposez des avantages sp\u00e9cifiques :<\/h6><p>Vous pouvez envisager des offres sp\u00e9ciales pour les d\u00e9tenteurs de cartes de fid\u00e9lit\u00e9 pendant les soldes : le bonus horaires ou plus connu sous le nom d&rsquo;Happy Hours (r\u00e9ductions suppl\u00e9mentaires, acc\u00e8s anticip\u00e9, etc.).<\/p><h6>Soyez transparent :<\/h6><p>Expliquez clairement les modalit\u00e9s de cumuls des points et les avantages associ\u00e9s.<\/p><h4><span style=\"color: #800000;\">En r\u00e9sum\u00e9, accepter les cartes de fid\u00e9lit\u00e9 pendant les soldes est une excellente strat\u00e9gie pour fid\u00e9liser votre client\u00e8le et am\u00e9liorer votre relation client.<\/span><\/h4><h4><span style=\"color: #ff6600;\"><strong>Quelques exemples d&rsquo;avantages \u00e0 proposer pendant les soldes :<\/strong><\/span><\/h4><h4>Points bonus :<\/h4><p>Doublez ou triplez le nombre de points gagn\u00e9s pendant une p\u00e9riode donn\u00e9e avec le service le bonus horaires ou plus connu sous le nom d&rsquo;Happy Hours.<\/p><h4>Acc\u00e8s anticip\u00e9 aux soldes :<\/h4><p>Offrez aux d\u00e9tenteurs de cartes de fid\u00e9lit\u00e9 un acc\u00e8s privil\u00e9gi\u00e9 aux soldes avant le grand public : les Ventes priv\u00e9es.<\/p><h4>R\u00e9ductions suppl\u00e9mentaires :<\/h4><p>Proposez un pourcentage de r\u00e9duction suppl\u00e9mentaire sur les articles sold\u00e9s.<\/p><h4>Cadeaux surprises :<\/h4><p>Cr\u00e9er une loterie qui permet d&rsquo;obtenir \u00e0 partir d&rsquo;un certain montant des cadeaux ou des remises \u00e0 valoir sur la nouvelle collection ou apr\u00e8s les soldes parmi les clients qui utilisent leur carte de fid\u00e9lit\u00e9 pendant les soldes.<\/p><p>En mettant en place ces actions, vous transformerez les soldes en une opportunit\u00e9 de renforcer votre relation avec vos clients et de les fid\u00e9liser sur le long terme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-186efb0 e-flex e-con-boxed e-con e-parent\" data-id=\"186efb0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcda208 elementor-widget elementor-widget-image\" data-id=\"dcda208\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/10\/Mobilite.webp\" class=\"attachment-large size-large wp-image-2171\" alt=\"Comment rendre attractif ton programme de fid\u00e9lit\u00e9 ?\" srcset=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/10\/Mobilite.webp 1024w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/10\/Mobilite-300x200.webp 300w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/10\/Mobilite-768x512.webp 768w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2024\/10\/Mobilite-640x427.webp 640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d61c3 e-flex e-con-boxed e-con e-parent\" data-id=\"26d61c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c00aeb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4c00aeb\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcdf68a e-flex e-con-boxed e-con e-parent\" data-id=\"fcdf68a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c697ff4 elementor-widget elementor-widget-text-editor\" data-id=\"c697ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u27a1\ufe0fVous souhaitez animer votre commerce, fid\u00e9liser vos clients, les r\u00e9compenser avec une carte cadeau et ou un programme de fid\u00e9lit\u00e9 sur-mesure, nous restons \u00e0 votre disposition pour en discuter !<br \/>Vous pouvez nous joindre du lundi au vendredi\u00a0<br \/>de 9h30 \u00e0 12h30 et de 14 \u00e0 18h<br \/>au\u00a0<strong>05 61 23 17 53\u00a0<\/strong>ou\u00a0<strong><a href=\"mailto:commercial@fidelpass.com\">\u00a0commercial@fidelpass.com<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0La question de l&rsquo;acceptation des cartes de fid\u00e9lit\u00e9 pendant les soldes est un point crucial pour les commer\u00e7ants souhaitant maintenir une relation solide avec leurs clients.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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