{"id":2498,"date":"2025-01-09T16:19:22","date_gmt":"2025-01-09T14:19:22","guid":{"rendered":"https:\/\/fidelpass.net\/blog\/?p=2498"},"modified":"2025-01-14T16:54:34","modified_gmt":"2025-01-14T14:54:34","slug":"doubler-les-points-lanimation-qui-fait-revenir-vos-clients","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/doubler-les-points-lanimation-qui-fait-revenir-vos-clients\/","title":{"rendered":"Doubler les points : l&rsquo;animation qui fait revenir vos clients !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2498\" class=\"elementor elementor-2498\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08152a8 e-flex e-con-boxed e-con e-parent\" data-id=\"08152a8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf8e75 elementor-widget elementor-widget-text-editor\" data-id=\"7cf8e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En tant qu&rsquo;expert en fid\u00e9lisation, FidelPass est ravi de vous pr\u00e9senter les nombreux avantages d&rsquo;une animation visant \u00e0 doubler les points ou la cagnotte dans votre programme de fid\u00e9lit\u00e9. Cette op\u00e9ration, en plus de stimuler les ventes, renforce consid\u00e9rablement le lien avec votre client\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f92f28b e-flex e-con-boxed e-con e-parent\" data-id=\"f92f28b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73073fc elementor-widget elementor-widget-image\" data-id=\"73073fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Copie-de-Votre-fidelite-recompensee-1024x1024.png\" class=\"attachment-large size-large wp-image-2600\" alt=\"\" srcset=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Copie-de-Votre-fidelite-recompensee-1024x1024.png 1024w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Copie-de-Votre-fidelite-recompensee-300x300.png 300w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Copie-de-Votre-fidelite-recompensee-150x150.png 150w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Copie-de-Votre-fidelite-recompensee-768x768.png 768w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Copie-de-Votre-fidelite-recompensee-640x640.png 640w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2025\/01\/Copie-de-Votre-fidelite-recompensee.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56b61e4 e-flex e-con-boxed e-con e-parent\" data-id=\"56b61e4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09bab9 elementor-widget elementor-widget-text-editor\" data-id=\"e09bab9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"3:1-3:48\"><strong>Pourquoi doubler les points ou la cagnotte ?<\/strong><\/p><p data-sourcepos=\"5:1-5:63\">Cette op\u00e9ration est un puissant levier pour plusieurs raisons :<\/p><ul data-sourcepos=\"7:1-12:0\"><li data-sourcepos=\"7:1-7:197\"><strong>Motivation \u00e0 l&rsquo;achat imm\u00e9diat:<\/strong> Le fait de doubler les points ou la cagnotte cr\u00e9e un sentiment d&rsquo;urgence et incite le client \u00e0 r\u00e9aliser son achat dans l&rsquo;imm\u00e9diat plut\u00f4t que de le reporter.<\/li><li data-sourcepos=\"8:1-8:196\"><strong>Augmentation du panier moyen:<\/strong> Pour profiter pleinement de cette offre, les clients sont souvent tent\u00e9s d&rsquo;acheter plus d&rsquo;articles, ce qui a pour effet d&rsquo;augmenter le montant de leurs paniers.<\/li><li data-sourcepos=\"16:4-17:0\"><strong>Lisser les ventes:<\/strong> En proposant cette op\u00e9ration sur les moments moins fr\u00e9quent\u00e9s, vous pouvez lisser le trafic pour mieux r\u00e9partir la fr\u00e9quentation et limiter les pics ou rush sur certains jours et ou horaires.<\/li><li data-sourcepos=\"9:1-9:160\"><strong>Fid\u00e9lisation renforc\u00e9e:<\/strong> En offrant une r\u00e9compense exceptionnelle, vous montrez \u00e0 vos clients que vous les appr\u00e9ciez et les incitez \u00e0 revenir plus souvent.<\/li><li data-sourcepos=\"10:1-10:168\"><strong>Cr\u00e9ation d&rsquo;un \u00e9v\u00e9nement:<\/strong> Cette op\u00e9ration peut \u00eatre per\u00e7ue comme un \u00e9v\u00e9nement sp\u00e9cial, ce qui g\u00e9n\u00e8re du buzz autour de votre magasin et attire de nouveaux clients.<\/li><li data-sourcepos=\"11:1-12:0\"><strong>Am\u00e9lioration de l&rsquo;engagement client:<\/strong> En participant \u00e0 cette animation, les clients se sentent plus impliqu\u00e9s dans votre programme de fid\u00e9lit\u00e9 et sont plus susceptibles de le recommander \u00e0 leurs proches.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af960a3 e-flex e-con-boxed e-con e-parent\" data-id=\"af960a3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28bce6c elementor-widget elementor-widget-text-editor\" data-id=\"28bce6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"13:1-13:37\"><strong>Les avantages pour le commer\u00e7ant:<\/strong><\/p><ul data-sourcepos=\"15:1-19:0\"><li data-sourcepos=\"15:1-15:130\"><strong>Augmentation des ventes \u00e0 court terme:<\/strong> Cette op\u00e9ration permet de g\u00e9n\u00e9rer un pic de ventes pendant la p\u00e9riode de l&rsquo;animation.<\/li><li data-sourcepos=\"16:1-16:123\"><strong>Am\u00e9lioration du chiffre d&rsquo;affaires moyen par client:<\/strong> En augmentant le panier moyen, vous am\u00e9liorez votre rentabilit\u00e9.<\/li><li data-sourcepos=\"17:1-17:181\"><strong>Meilleure connaissance client:<\/strong> Gr\u00e2ce aux donn\u00e9es collect\u00e9es pendant l&rsquo;animation, vous pouvez mieux comprendre les habitudes d&rsquo;achat de vos clients et personnaliser vos offres.<\/li><li data-sourcepos=\"18:1-19:0\"><strong>Renforcement de l&rsquo;image de marque:<\/strong> En proposant des actions g\u00e9n\u00e9reuses, vous renforcez votre image de marque et vous diff\u00e9renciez de la concurrence.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33cb6f6 e-flex e-con-boxed e-con e-parent\" data-id=\"33cb6f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b00a8d5 elementor-widget elementor-widget-text-editor\" data-id=\"b00a8d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"20:1-20:66\"><strong>Pourquoi cette op\u00e9ration suscite un int\u00e9r\u00eat pour les clients ?<\/strong><\/p><ul data-sourcepos=\"22:1-25:0\"><li data-sourcepos=\"22:1-22:142\"><strong>Sentiment de gagner:<\/strong> Doubler les points ou la cagnotte donne l&rsquo;impression aux clients de gagner quelque chose, ce qui est tr\u00e8s motivant.<\/li><li data-sourcepos=\"23:1-23:149\"><strong>Objectif \u00e0 court terme:<\/strong> Les clients peuvent rapidement voir les r\u00e9sultats de leur participation \u00e0 l&rsquo;animation, ce qui renforce leur engagement.<\/li><li data-sourcepos=\"24:1-25:0\"><strong>R\u00e9compense per\u00e7ue comme juste:<\/strong> Les clients ont le sentiment d&rsquo;\u00eatre r\u00e9compens\u00e9s pour leur fid\u00e9lit\u00e9.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74e087e e-flex e-con-boxed e-con e-parent\" data-id=\"74e087e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b7a15 elementor-widget elementor-widget-text-editor\" data-id=\"69b7a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"26:1-26:64\"><strong>Les caract\u00e9ristiques d&rsquo;une op\u00e9ration r\u00e9ussie avec FidelPass:<\/strong><\/p><ul data-sourcepos=\"28:1-32:0\"><li data-sourcepos=\"28:1-28:126\"><strong>Communication claire:<\/strong> Communiquez de mani\u00e8re claire et concise les modalit\u00e9s de l&rsquo;op\u00e9ration pour \u00e9viter toute confusion.<\/li><li data-sourcepos=\"29:1-29:79\"><strong>Dur\u00e9e limit\u00e9e:<\/strong> Fixez une dur\u00e9e limit\u00e9e pour cr\u00e9er un sentiment d&rsquo;urgence.<\/li><li data-sourcepos=\"30:1-30:144\"><strong>Objectifs pr\u00e9cis:<\/strong> D\u00e9finissez les objectifs de votre op\u00e9ration (augmentation des ventes, fid\u00e9lisation, etc.) pour mieux mesurer son succ\u00e8s.<\/li><li data-sourcepos=\"31:1-32:0\"><strong>Suivi en temps r\u00e9el:<\/strong> Gr\u00e2ce \u00e0 FidelPass, vous pouvez suivre en temps r\u00e9el l&rsquo;impact de votre op\u00e9ration et ajuster votre strat\u00e9gie si n\u00e9cessaire.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a930f e-flex e-con-boxed e-con e-parent\" data-id=\"61a930f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2d8fc elementor-widget elementor-widget-text-editor\" data-id=\"ea2d8fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-sourcepos=\"26:1-26:64\"><strong>Les caract\u00e9ristiques d&rsquo;une op\u00e9ration r\u00e9ussie avec FidelPass:<\/strong><\/p><ul data-sourcepos=\"28:1-32:0\"><li data-sourcepos=\"28:1-28:126\"><strong>Communication claire:<\/strong> Communiquez de mani\u00e8re claire et concise les modalit\u00e9s de l&rsquo;op\u00e9ration pour \u00e9viter toute confusion.<\/li><li data-sourcepos=\"29:1-29:79\"><strong>Dur\u00e9e limit\u00e9e:<\/strong> Fixez une dur\u00e9e limit\u00e9e pour cr\u00e9er un sentiment d&rsquo;urgence.<\/li><li data-sourcepos=\"30:1-30:144\"><strong>Objectifs pr\u00e9cis:<\/strong> D\u00e9finissez les objectifs de votre op\u00e9ration (augmentation des ventes, fid\u00e9lisation, etc.) pour mieux mesurer son succ\u00e8s.<\/li><li data-sourcepos=\"31:1-32:0\"><strong>Suivi en temps r\u00e9el:<\/strong> Gr\u00e2ce \u00e0 FidelPass, vous pouvez suivre en temps r\u00e9el l&rsquo;impact de votre op\u00e9ration et ajuster votre strat\u00e9gie si n\u00e9cessaire.<\/li><\/ul><p data-sourcepos=\"33:1-33:249\"><strong>En conclusion,<\/strong> doubler les points ou la cagnotte est une op\u00e9ration simple \u00e0 mettre en \u0153uvre mais tr\u00e8s efficace pour stimuler les ventes et fid\u00e9liser votre client\u00e8le. FidelPass vous accompagne dans la mise en place et le suivi de cette animation.<\/p><p data-sourcepos=\"35:1-35:122\"><strong>N&rsquo;h\u00e9sitez pas \u00e0 nous solliciter pour en savoir plus et d\u00e9couvrir toutes les possibilit\u00e9s offertes par notre plateforme.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5281656 e-flex e-con-boxed e-con e-parent\" data-id=\"5281656\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6295c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3e6295c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3f108 e-flex e-con-boxed e-con e-parent\" data-id=\"1b3f108\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ecbd5 elementor-widget elementor-widget-text-editor\" data-id=\"d3ecbd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u27a1\ufe0fVous souhaitez animer votre commerce, fid\u00e9liser vos clients, les r\u00e9compenser avec une carte cadeau et ou un programme de fid\u00e9lit\u00e9 sur-mesure, nous restons \u00e0 votre disposition pour en discuter !<br \/>Vous pouvez nous joindre du lundi au vendredi\u00a0<br \/>de 9h30 \u00e0 12h30 et de 14 \u00e0 18h<br \/>au\u00a0<strong>05 61 23 17 53\u00a0<\/strong>ou\u00a0<strong><a href=\"mailto:commercial@fidelpass.com\">\u00a0commercial@fidelpass.com<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En tant qu&rsquo;expert en fid\u00e9lisation, FidelPass est ravi de vous pr\u00e9senter les nombreux avantages d&rsquo;une animation visant \u00e0 doubler les points ou la cagnotte dans votre programme de fid\u00e9lit\u00e9. Cette op\u00e9ration, en plus de stimuler les ventes, renforce consid\u00e9rablement le lien avec votre client\u00e8le.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[],"class_list":["post-2498","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/2498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=2498"}],"version-history":[{"count":22,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/2498\/revisions"}],"predecessor-version":[{"id":2607,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/2498\/revisions\/2607"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}