{"id":398,"date":"2011-10-07T08:24:37","date_gmt":"2011-10-07T08:24:37","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=398"},"modified":"2012-04-02T09:10:41","modified_gmt":"2012-04-02T09:10:41","slug":"e-crm","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/e-crm\/","title":{"rendered":"L&rsquo;e-CRM booste les strat\u00e9gies marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2011\/10\/e-CRM.png\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-399\" title=\"e-CRM\" src=\"http:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2011\/10\/e-CRM-300x256.png\" alt=\"L'e-CRM booste les strat\u00e9gies marketing\" width=\"168\" height=\"143\" srcset=\"https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2011\/10\/e-CRM-300x256.png 300w, https:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2011\/10\/e-CRM.png 546w\" sizes=\"(max-width: 168px) 100vw, 168px\" \/><\/a>Dans leur Livre Blanc \u00ab <strong>De l\u2019e-CRM ou Social CRM &#8211; Plus rien ne sera comme avant ! <\/strong>\u00bb, Update Software, l\u2019\u00e9diteur de solutions <span style=\"color: #cb0a20;\"><strong>CRM<\/strong><\/span>, et Marketor, cabinet de conseil marketing sp\u00e9cialiste du B to B, pr\u00e9sentent les apports de l\u2019<strong><span style=\"color: #cb0a20;\">e-CRM<\/span><\/strong> dans les strat\u00e9gies marketing.<\/p>\n<p style=\"text-align: justify;\">L\u2019e-CRM permet non seulement de regrouper toutes les bases clients en une base unique, pour faciliter l\u2019envoi d\u2019emailings. Mais surtout, il am\u00e9liore la connaissance client. Car qui dit <strong><span style=\"color: #cb0a20;\">e-CRM<\/span><\/strong>, dit int\u00e9gration des donn\u00e9es issues du Web.Gr\u00e2ce \u00e0 l\u2019<span style=\"color: #cb0a20;\"><strong>e-CRM<\/strong><\/span>, les annonceurs r\u00e9coltent leurs donn\u00e9es via de nouvelles sources : campagnes on-line, op\u00e9ration sur le Web, r\u00e9seaux sociaux, etc.<\/p>\n<p style=\"text-align: justify;\">Outre l\u2019acc\u00e8s \u00e0 une connaissance renforc\u00e9e du client, l\u2019<strong><span style=\"color: #cb0a20;\">e-CRM<\/span><\/strong> permet d\u2019am\u00e9liorer la pertinence des analyses de donn\u00e9es. En effet, mises \u00e0 jour en temps r\u00e9el, les donn\u00e9es sont corrig\u00e9es instantan\u00e9ment. Une mani\u00e8re de lutter efficacement contre les doublons, l\u2019absence de normalisation de l\u2019adresse postale\u2026<\/p>\n<p style=\"text-align: justify;\">Avec l\u2019int\u00e9gration de l\u2019<strong><span style=\"color: #cb0a20;\">e-CRM<\/span><\/strong>, les annonceurs segmentent plus pr\u00e9cis\u00e9ment leurs bases de donn\u00e9es, ce qui leur permet de mettre en place des campagnes plus cibl\u00e9es et de suivre l\u2019\u00e9volution de la campagne sur chaque groupe d\u2019individus.<\/p>\n<p style=\"text-align: justify;\"><a title=\"Par Astrid de MONTBEILLARD, 06\/09\/2011\" href=\"http:\/\/www.e-marketing.fr\/Breves\/L-e-CRM-booste-les-strategies-marketing-40841.htm?ThemeID=14\" target=\"_blank\">Astrid de MONTBEILLARD pour\u00a0e-marketing<\/a><br \/>\n<a title=\"De l'e-CRM au Social CRM\" href=\"http:\/\/www.directexperts.com\/iso_album\/white_paper_du_e-crm_au_social_crm.pdf\" target=\"_blank\">T\u00e9l\u00e9charger le livre blanc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans leur Livre Blanc \u00ab De l\u2019e-CRM ou Social CRM &#8211; Plus rien ne sera comme avant ! \u00bb, Update Software, l\u2019\u00e9diteur de solutions CRM, et Marketor, cabinet de conseil marketing sp\u00e9cialiste du B to B, pr\u00e9sentent les apports de l\u2019e-CRM dans les strat\u00e9gies marketing. L\u2019e-CRM permet non seulement de regrouper toutes les bases clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[7,107,108],"class_list":["post-398","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client","tag-crm","tag-e-crm","tag-social-crm"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":9,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"predecessor-version":[{"id":539,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/398\/revisions\/539"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}