{"id":414,"date":"2011-10-14T07:51:12","date_gmt":"2011-10-14T07:51:12","guid":{"rendered":"http:\/\/fidelpass.net\/blog\/?p=414"},"modified":"2012-04-02T09:09:42","modified_gmt":"2012-04-02T09:09:42","slug":"social-crm","status":"publish","type":"post","link":"https:\/\/fidelpass.net\/blog\/social-crm\/","title":{"rendered":"Social CRM, des r\u00e9seaux sociaux \u00e0 la g\u00e9olocalisation"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2011\/10\/geolocalisation.png\" target=\"_blank\"><img decoding=\"async\" class=\"alignleft size-full wp-image-415\" title=\"geolocalisation\" src=\"http:\/\/fidelpass.net\/blog\/wp-content\/uploads\/2011\/10\/geolocalisation.png\" alt=\"Du social CRM \u00e0 la g\u00e9olocalisation\" width=\"143\" height=\"153\" \/><\/a>La puissance des r\u00e9seaux sociaux combin\u00e9e au ciblage des services de g\u00e9olocalisation, c\u2019est de ce que propose le social CRM.<\/p>\n<p style=\"text-align: justify;\">En France, une poign\u00e9e d\u2019entreprises se sont laiss\u00e9es tenter par ce nouveau canal. Avec, pour l\u2019heure, une certitude : quoique prometteur, le grand public reste r\u00e9serv\u00e9.<\/p>\n<p style=\"text-align: justify;\">Ce march\u00e9, \u00e9mergeant au fort potentiel de d\u00e9veloppement, repose sur un principe simple : l\u2019utilisateur cr\u00e9e un compte gratuit o\u00f9 il partage avec ses amis son positionnement g\u00e9ographique (g\u00e9n\u00e9ralement via le GPS int\u00e9gr\u00e9 \u00e0 son t\u00e9l\u00e9phone mobile). A partir de l\u00e0, il peut recevoir les bons plans \u00e0 proximit\u00e9, mais aussi partager des avis et poster des commentaires sur les commerces et lieux de vie qu\u2019il fr\u00e9quente.<\/p>\n<p style=\"text-align: justify;\">\u201cC\u2019est un compromis entre distance, prix et service qui correspond aux besoins d\u2019aujourd\u2019hui\u201d r\u00e9sume Fr\u00e9d\u00e9ric Poulet, directeur r\u00e9gional grande distribution et hors domicile chez Pernod.<\/p>\n<p style=\"text-align: justify;\">Interactivit\u00e9, viralit\u00e9, meilleur ciblage et fid\u00e9lisation, les avantages marketing du r\u00e9seau social associ\u00e9s \u00e0 ceux de la g\u00e9olocalisation sont d\u00e9multipli\u00e9s par leur association. \u201cLa probl\u00e9matique, c\u2019est de cr\u00e9er plus d\u2019implication de la client\u00e8le et du prospect, de mani\u00e8re plus cr\u00e9ative et plus engageante\u201d explique Ange Pozzo Di Borgo chez Nicetomeetyou. Pour lui, les entreprises ont tout int\u00e9r\u00eat \u00e0 utiliser les r\u00e9seaux sociaux, car \u201cil s\u2019agit de tr\u00e8s bons carrefours d\u2019audience\u201d. Le bouche-\u00e0-oreille virtuel permet ainsi au marchand de conna\u00eetre l\u2019avis de ses clients, ainsi que ceux de ses concurrents. Les r\u00e9sultats affich\u00e9s par Dismoio\u00f9 prennent ainsi en compte \u201cles indications des amis du r\u00e9seau social et celles d\u2019autres utilisateurs, aux profils similaires et qui ont d\u00e9j\u00e0 not\u00e9 l\u2019\u00e9tablissement.<\/p>\n<p style=\"text-align: justify;\">L&rsquo;article complet disponible ici : <a href=\"http:\/\/www.lenouveleconomiste.fr\/lesdossiers\/m-marketing-reseaux-sociaux-et-geolocalisation-12348\/\" target=\"_blank\">http:\/\/www.lenouveleconomiste.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La puissance des r\u00e9seaux sociaux combin\u00e9e au ciblage des services de g\u00e9olocalisation, c\u2019est de ce que propose le social CRM. En France, une poign\u00e9e d\u2019entreprises se sont laiss\u00e9es tenter par ce nouveau canal. Avec, pour l\u2019heure, une certitude : quoique prometteur, le grand public reste r\u00e9serv\u00e9. Ce march\u00e9, \u00e9mergeant au fort potentiel de d\u00e9veloppement, repose [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[103],"tags":[8,10,112,108],"class_list":["post-414","post","type-post","status-publish","format-standard","hentry","category-nos-conseils-fidelisation-client","tag-fidelisation","tag-geolocalisation","tag-reseaux-sociaux","tag-social-crm"],"_links":{"self":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":3,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/posts\/414\/revisions\/537"}],"wp:attachment":[{"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fidelpass.net\/blog\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}